Media Release

Alberta Party Fundraising Exceeds Expectations

January 06, 2014

2020 Vision plan ahead of schedule, fundraising hits 120% of fourth quarter target

The Alberta Party raised significantly more money in the fourth quarter of 2013 than in the first three quarters combined, the clearest indication yet that new leadership has revitalized the party.

“I’m pleased with the progress we made in the first 100 days of my leadership,” said Alberta Party leader Greg Clark. “Fundraising is an obvious measure of support and it’s gratifying to see so many individual Albertans putting their trust in the Alberta Party.”

The Alberta Party raised approximately $37,000 in the fourth quarter of 2013, including significant momentum in the last part of the quarter. The party exceeded its December fundraising goal by 170%. A detailed disclosure report will be filed with Elections Alberta by January 15th and is expected to be publicly available around the third week of January.

“Fundraising isn’t the only measure of success, we’ve also achieved almost all of the goals laid out in 2020 Vision, our two-election strategy to form government by the year 2020,” said Clark. “When I was elected leader I presented 2020 Vision as the Business Plan for the Alberta Party, which contains specific, measurable targets we will use to guide and track our progress.”

The following is an update on the outstanding 2020 Vision items planned for the first 60 days from the election of Greg Clark as leader:




“2020 Vision” approved by the Board of Directors


Approved unanimously at the December 7, 2013 board meeting

Start CA creation process


Constituency Association ‘Quick Start’ guide completed.



The following is an update on the 2020 Vision targets for the first 100 days:




Achieve fundraising goal for first 100 days


Achieved 170% of fundraising goal in the final portion of first 100 days, which brings us to 120% of the 100 day target

Complete website redesign; ready for launch in January 2014


Website design complete, ready for launch in January 2014

Complete technology review


Technology review completed, committee established to evaluate alternatives to meet operational and election-readiness requirements

Complete “meet the leader” sessions in each region


Held formal sessions in Edmonton, Calgary and Red Deer, toured Southern Alberta. Northern Alberta tour deferred to 2014.

Continue member outreach process; build CAs


There are 12 active Constituency Associations at the end of the first 100 days, which is two more than the goal of 10.

Continue direct fundraising appeal


Sent direct fundraising emails through the holiday season; resulted in significant support. 

First draft of 2014 summer festival calendar; start planning attendance



Establish regular meetings between leader and Regional Reps and policy committees


Leaser met regularly with existing policy committees, chairs and Regional Reps.

Start process of building internal research capacity


Created internal research database.

“I am so proud of what our team has accomplished to date, and we’re just getting started,” said Clark. “2014 will be a building year for the Alberta Party as we continue to establish the processes and foundation that will put us in a position to earn Albertans’ trust and elect MLAs in 2016.” 

“I’m very optimistic about our ability to capture the imagination of Albertans and grow the party.”


For further information please contact:

Robbie Kreger-Smith, Communications Chair

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