Media Release

2020 Vision plan update

October 28, 2013

EDMONTON - Alberta Party leader Greg Clark issued an update on the progress made in the first 30 days of his leadership.

"When I was elected leader I presented my draft business plan for the Alberta Party called "2020 Vision, our two-election strategy to form government by the year 2020" said Clark. "This document contains specific, measurable targets we will use to guide and track our progress.

"I promised to report back at key milestones. The following is the report into the first 30 days since I was elected leader."


Our work in the first 30 days was split equally across our three focus areas:

  • Organization: We hired an executive assistant and started the process of forming Constituency Associations.
  • Outreach: In addition to a strong start in the media I have traveled the province meeting Albertans and building the party. The early response has been very positive; many Albertans are looking for change, but they want the right kind of change.
  • Fundraising: I have been actively engaged in fundraising since immediately after leadership, and our efforts are paying off. We’ve exceeded last quarter’s total fundraising in only one month and our prospects for further fundraising are bright.



The following is an update on the items planned for the first 30 days:

Measure Status Notes
“2020 Vision – Business Plan for the Alberta Party” presented to the Board for review and revision Complete Reviewed by the board at Board retreat October 5, 2013
Executive Assistant hired Complete Hired Evan Galbraith on October 15, 2013
Start bi-weekly member newsletters Complete First newsletter delivered, second newsletter is 30 day report
Create simple fundraising collateral (printed one-pager or trifold brochure) Work-in-progress Postcard design in progress, expected to be printed week of October 28
Fundraising letter to all members and supporters Not complete Contingent on completion of postcard, target week of November 4
Leader actively engages in fundraising activities; 1-on-1 meetings and small group meetings Complete Met with approximately 50 people individually and in groups to share my vision for the province, talk about the Alberta Party and ask for financial support
First draft of CA 'quick start' package developed Complete Draft package presented at Board retreat; updates in progress
Minor, incremental updates to website Complete Changed home page following leadership, again after first newsletter
New leader email address established Complete Complete
Leader business cards created Complete Complete
Achieve fundraising goal for first 30 days Work-in-progress Achieved 93% of fundraising goal. The municipal election constrained fundraising as many potential donors had already donated to municipal campaigns. Anticipate accelerated fundraising going forward.


For further information please contact:

Robbie Kreger-Smith, Communications Chair

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